444 Media, Inc. is seeking a skilled and accomplished Performance Marketing Manager to join our esteemed team. This position is based in Phuket.
As a Performance Marketing Manager, on an operational level you will report to client-specific Marketing Managers/Senior Marketing Manager with your direct supervisor, the Ass DIR Operations Strategy.
Responsibilities
Paid Advertising Strategy and Execution
- Develop, manage, and optimize paid advertising campaigns across digital marketing platforms, including but not limited to Google Ads, Meta Ads, TikTok Ads, LINE Ads, LinkedIn Ads, and E-commerce Platform Ads.
- Implement comprehensive strategies to achieve client objectives, considering audience targeting, ad formats, and creative elements.
Market and Competitor Research
- Conduct market and competitor research to inform advertising strategies and identify opportunities for differentiation.
Budget Management and Bid Optimization
- Monitor budget allocation across platforms and implement bid management strategies to ensure the effective and efficient use of resources.
A/B Testing and Continuous Improvement
- Conduct A/B testing on creative elements, targeting options, and landing pages to iteratively improve campaign performance.
- Implement data-driven insights from testing to optimize and refine advertising strategies continually.Â
KPI Analysis and Reporting
- Analyze and report on key performance indicators (KPIs) such as Click-Through Rate (CTR), Cost Per Sale (CPS), Return on Ad Spend (ROAS), and conversion rates.
- Provide insights and recommendations based on performance data to enhance campaign effectiveness.
Cross-Functional Collaboration
- Collaborate with cross-functional teams, including content creators, designers, and analytics specialists, to deliver high-quality advertisements that align with client goals.
Industry Awareness and Best Practices
- Stay current with platform capabilities, industry trends, and best practices in digital advertising.
- Implement the latest features and strategies to keep campaigns innovative and effective.
*Other scope-related tasks as assigned by management.
Key Performance Indicators
- Leads, bookings – (Conversion Rates), reach, engagement – (Awareness)
- ROAS Improvement
- Conversion Rate Optimization
- Budget Efficiency
- Client Satisfaction
- A/B Testing Effectiveness
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
- Minimum of 5 years of hands-on experience in performance marketing, with a focus on managing multiple client campaigns.
- Proficient in digital marketing tools and platforms, including but not limited to Google Ads, Facebook Ads, TikTok Ads, LINE Ads, and Shopee Ads.
- Strong analytical skills, with the ability to interpret data and derive actionable insights.
- Excellent communication skills and the ability to lead and manage a team of specialists.
- Demonstrated ability to build and manage relationships with key media platform partners and other stakeholders.
- Strategic mindset with the ability to align digital marketing efforts with broader business goals.
Interested candidates are invited to submit their updated CVs to [email protected] and [email protected]. Please note that only shortlisted candidates will be contacted for further evaluation. While this role provides equal opportunities for all qualified applicants, we are looking for local-based candidates. We appreciate your interest in joining our team at 444 Media, Inc.
