Is your marketing suffering post COVID blues?
The world has changed since the COVID-19. The pandemic has affected the way businesses do business, and the way marketers do marketing. Importantly, it has also changed what customers expect from brands, and how they want to experience them – most if not all customers want better and more interactive digital experiences now!
To assist businesses in differentiating themselves online, 444 Media has five suggestions. Understanding your target audience’s digital behaviours and coming up with a brand messages and communication plans that resonate with online customers are the first steps to building a relationship with customers. Then, getting these customers involved in your digital experience helps strengthen your relationships with them by using engaging, interesting and interactive content.
Let’s examine this a bit more;
More Customers now prefer going online.
Customers’ expectations and desires before COVID-19 were different from what they are now. The pandemic has altered the behaviours of customers as more and more audiences are going digital to research, engage, work and play. Re-evaluating your target market’s preferences, routines, and needs are essential to ensuring that your marketing approach continues to be effective. This can be done by gathering feedback and insights in a variety of ways, including using data driven digital insights, and analyzing customer reviews and social media engagement. Overall, you need to have real-time data and insights that inform your digital marketing strategies, and be willing to be agile, to readily change and adapt to meet the needs of your clients.
Improving the Digital messaging for your brand is important.
Why not start looking at the digital messaging of your brand as well? For your digital brand’s messaging to be effective, this means getting your brand’s value proposition, personality, and unique selling points across to your target audience in a way that makes sense to them and ensuring your message resonates with your audience. Digital messaging should be direct and to the point, and it should highlight the benefits of your brand, products and services in a way that stands out and draws people in.
Once you’ve created digital messaging plans for your brand, test it out to see how it performs with your target audience. Use data and insights to refine your messaging and make adjustments as needed. AB testing is a sure way to understand what messaging and content are most effective.
Digital Interactions are replacing Face-to-Face
Internet customer interaction has become increasingly important during the COVID-19 pandemic, as more and more people are relying on digital channels to connect with businesses. With the rise of digital channels, businesses can now talk to their customers in real-time, making the customer experience more personal and convenient. Internet customer interaction can take many forms, such as chatbots, social media messaging, email, and live chat support. Customers can easily get in touch with businesses through these digital channels and get quick answers to their questions, concerns, or feedback.
In general, internet customer interaction can be a powerful tool for businesses to build strong relationships with their customers and drive long-term success. Meet your customers where they are by reviewing your website, online, and digital customer interaction touchpoints to ensure they are all effectively managed. This helps to build brand loyalty and drive conversions.
Make your web experience engaging.
The COVID-19 pandemic has drastically changed the way people interact with businesses online, making it even more important to create an engaging web experience to get more leads, sales, or conversions.
Your website’s navigation should be clear and intuitive, making it easy for users to find what they’re looking for. You should also use high-quality images and videos that are visually appealing and help tell your brand’s story through informative, relevant, and engaging content. Make sure your website is optimized for mobile devices, as more and more users are accessing the web from their smartphones and tablets. Show your audience that they can trust you by using customer testimonials, ratings, and reviews as social proof.
By focusing on the Website user experience, content, and performance, brands can be effective at Search Engine Optimisation which highlights their websites to high value and high intent customers – improving both brand and business results!
Content is still King, especially on Digital.
Consumers digital consumption has accelerated since the pandemic, so by focusing on making useful and interesting digital content, businesses can attract more attention to their brands, and its products and services. This will drive growth and innovation in the “new normal” where consumer attention is the new currency.
To compete for eyeballs and attention, creating thumb stopping digital content is a must for any brand. Importantly, making messages that are positive, uplifting, and meaningful to your audience is a sure way to improve your brand affinity, love and resonance. Messages can be delivered in bite-sized chunks using infographics, short clips, explainers and interactive digital formats. These should highlight the brand benefits in simple ways that customer can relate to.
By using these tips, you can improve your post-pandemic digital marketing, and build a good experience for your brand online. If you follow these steps, we think you’ll be able to grow your business and brand by building a strong connection with your target audience.
444 MEDIA can help your business use these effective digital marketing techniques. If you feel your brand may use a digital boost, please get in touch. We look forward to talking to you.