In 2022 it was recorded that LinkedIn has over 849 million active users and has come a long way since being a website for job hunting or listings. Today, LinkedIn is the leading social network for B2B, users trust LinkedIn more than any other platform and 65% of business global decision-makers have a LinkedIn profile. It has become both a platform and a source for thought leadership in business.
7 Easy Steps to LinkedIn Success
LinkedIn Page for Success
Your company page is the face of your brand on LinkedIn. If you haven’t checked in for a while, you might be surprised at how many new features and sections have been added.
For example, the Life tab gives you digital space to communicate your business’s ethos and culture. Creating a custom URL for your profile gives you an edge on search engine results. Using keywords in your profile that are related to the services you offer will increase Google search results too.
Take a few minutes to complete missing sections, update contact details, create a custom URL for your profile for SEO purposes, and use keywords in your profile that are related to the services you offer. Maintain your page at least quarterly, as active pages with regular updates get 11 times more clicks.
Refine your Audience
We have worked with small to medium-sized businesses and our golden rule is that 1,000 followers is an ideal number, to begin with. Growing a following by using available data on people and educational posts such as live webinars and the latest industry news can be quite easy. LinkedIn provides information about people such as job title/position, age, location, and company name.
The Power of Networking
Participating in relevant industry discussions can demonstrate your expertise in the industry and help you to reach the right professionals at the right time. Join relevant groups and establish your business as an authority to connect with potential leads. To get started, contribute to discussions relevant to your industry such as the latest news, and provide thoughtful and insightful information.
Providing Consistent Value
Valuable content on LinkedIn will make your business stand out against competitors. Stay relevant by adding value to your followers by publishing information and education related to your customer’s needs or interests. Any business can repost content from other sources, but sharing your own content that can help your followers to learn skills, solve problems, or achieve more in their careers goes a long way to building authority.
Promoting Organic Conversation
Creating content that inspires conversation is a great way to establish yourself as an expert in your industry. Consider topics that are relevant to your field and create content (blogs, vlogs, white papers) to share with your following. Good, useful content will always be shared and is a great way to increase following and brand awareness.
Analyse with Insights
“LinkedIn Insights” is a tool that helps you to monitor and analyse your company’s performance on LinkedIn. Track metrics such as popular content and the number of engagements as well as the information about people who are engaging with your content, such as age, location, industry, position, and company name. These useful insights provide you with the information to adjust your LinkedIn marketing efforts accordingly.
Advertising on LinkedIn
LinkedIn Advertising offers a range of benefits for businesses looking to reach new customers and build brand awareness. Some of the key benefits include highly targeted targeting options, advanced tracking capabilities, and access to an engaged professional audience. With these features, you’re able to target ads to the right people using data such as job title, company name, or industry, track the success of campaigns, and optimize ad spending to maximize ROI. Additionally, LinkedIn Ads offer a range of formats, from sponsored content to carousel ads, to ensure your message reaches the desired audience.
LinkedIn is an incredibly powerful profession that helps businesses create a strong online presence, promote the business and build relationships with industry professionals.
It’s one of the least expensive marketing platforms out there. So if you’re looking for a way to grow your business and reach a larger audience, LinkedIn is definitely worth considering.
LinkedIn can be a trickly platform to navigate if you are looking to significantly increase brand awareness or generate sales. Our experienced media specialists have the skills and experience to help your business use LinkedIn effectively.