In today’s competitive digital world, there are over 5,000 digital marketing tools available for hotels to use. This is an overwhelming number and getting started can be daunting especially if your hotel is new to digital marketing. But getting started can be simple with some help from experienced professionals.
Here are our recommendations for getting started
with hotel digital marketing in 2024
Amazing & Reachable Website
A hotel’s website should be attention-grabbing, easy to navigate and showcase your unique brand, amenities, location, rooms, and other attractions. It should incorporate factors such as SEO, a mobile-friendly design with fast loading time, and an online booking system. Make sure your website is a simple experience for users, it goes a long way toward customer satisfaction.
Search engine optimization (SEO) tactics are designed to improve the website’s ranking on the search engine results pages. This involves keyword research, optimizing blog titles and image descriptions, link building, and creating content that is relevant to the hotel’s services. Additionally, it is important to keep track of any algorithm updates from the major search engines in order to stay up to date with the latest trends and ensure your hotel retains its high ranking.
Google Business Listing my business is one of the powerful tools which helps businesses to appear on Google Search as well as Google Maps and maintain the online presence of your Hotel Business when a guest searches for hotels like yours. When you list your business in Google Business Listing, it will make users easy to access your business information about your company like your business details, location, website, reviews from the customers, your business hours, and key facilities.
Define Your Audience
When creating content for your website or social media it is important to know who your ideal target audience is. Each hotel is unique and attracts unique guests suited to the hotel. Make sure your content strategy is designed to engage with your ideal audience through text content and multimedia. For example, some audiences prefer hotels that offer relaxation with spa facilities, whereas a younger audience might be looking for party hotels around the world. Ensure you connect with your audience through the right content on the right channels.
Advertising is incredibly important for the hotel industry. The quickest and easiest way for potential customers to learn about your brand is to be where they are – online. With targeted advertising, your hotel is likely to show up when a guest is looking for hotels and related information, such as spa facilities or private pools.
Influencer marketing is an effective online marketing tool for hotels. This is an easy option for hotels as influencers with a good reputation and following directly affect the purchase decisions of other individuals. Influencers also contribute significantly to brand exposure by posting about your hotel on their preferred social media channels.
Every hotel should have a database of historical visitors, tap into the power of email marketing to generate interest, and reignite engagement with your customers through an informative or promotional email. It is important to personalize emails for customers and segment emails based on customer interests. A monthly email goes a long way in keeping your brand top of mind.
Collect and Analyse Data
Measure your performance using analytics tools, such as website analytics, to track your progress and identify areas for improvement. Gain insights into customer behavior and preferences. This involves setting up analytics tools such as website analytics, using surveys to collect feedback, and leveraging data from social media platforms. It’s important to use this information to inform strategic decisions and ensure that the digital marketing tools for your hotel are still relevant and effective.
The correct digital marketing tools play a vital role in revenue generation and brand awareness. Customers are demanding more and more personalization and engagement with real people with real experiences. This is where digital marketing strategy and plan of action can help you really stand out against competitors.
Not sure where to begin? That’s where WE can help YOU.
Our team has extensive experience growing our hotel clients’ digital businesses using the best tools and tactics out there. Let’s chat!