Direct Booking
Looking to drive their direct booking, Kudo Hotel enlisted the help of 444 MEDIA, resulting in significant revenue growth.
The Brand
Kudo Hotel is a 26-room boutique hotel and beach club, located directly on the white sands of the renowned Patong Beach. It offers modern accommodation and premium quality service for leisure travelers from markets including the US, Middle East, Russia and Europe.
The Challenge
Prior to Covid-19, business in Phuket was booming. The popularity of the island destination meant that many hotels were able to fill their rooms without the need for much marketing support. That all changed in 2020 of course and businesses in the tourism industry had to make significant adjustments in both how they operated and in their marketing strategies.
With demand lower than ever, Kudo Hotel needed to find a way to reduce their costs, while at the same time compete with the branded hotel chains in the area that had much higher awareness. Their dependency on OTAs (online travel agents) was resulting in an average commission of 20% on all indirect bookings and their newly developed website was driving little to no revenue for the property.
Services Used:
The Solution
With a clear understanding of Kudo Hotel’s target audience and the completion of a website audit, 444 Media put together comprehensive paid media and SEO strategies that would not only focus on driving much needed traffic to the Kudo website, but that would target high value users that were likely to convert. Paid media efforts included Google Ads, Facebook Ads and YouTube Video Ads, while SEO initiatives included implementation of technical SEO, the creation of a website blog, as well as backlink building targeted towards both branded and non-branded keywords.
The Result
With a clear understanding of Kudo Hotel’s target audiences and the completion of a website audit, 444 MEDIA put together comprehensive paid media and SEO strategies that would not only focus on driving much needed traffic to the Kudo website, but that would target high value users that were likely to convert. Paid media efforts included Google Ads, Facebook Ads and YouTube Video Ads, while SEO work included the implementation of technical SEO, the creation of a website blog, as well as backlink building targeted towards both branded and non-branded keywords.
INCREASE IN DIRECT BOOKING
INCREASE IN WEBSITE TRAFFIC
DECREASE IN BOOKING COST
