What is Social Media Marketing?
Social media marketing is the practice of promoting your brand and making sales on social media sites like Instagram, Twitter, Linkedin, Line and Facebook.
If your business comes out with a new product and you plan to promote the launch on social media, that’s social media marketing. If you interact with your customers via comments or chat that’s social media marketing. And if you create engaging content that showcases your brand’s values and story, that’s social media marketing. With the help of social media marketing, businesses of all sizes can increase brand awareness, connect with potential customers, and cultivate relationships with current ones.
How Can it Help Your Business?
Marketing on social media is a potent tool that can assist companies of any size in connecting with potential clients, strengthening bonds with current clients, and raising brand awareness. Social media are unavoidable sales channels, regardless of where you are or what you do.
Understanding which platforms to focus your efforts on is the first step in any social media marketing strategy. What works great for one industry may do little to help yours. It’s important to consider the target audience, the type of content that resonates with them, and other factors such as budget and resources.
The growing number of platforms available and the seemingly continuous launch of new features for each means that staying ahead of the competition can be a time consuming and challenging task. It is one thing to set up a LinkedIn page or create an Instagram account, but to truly maximize your potential on these platforms, it takes dedicated resources and a well thought out strategy backed by hard data.
Our experience across multiple industries provides us insight into the nuances of each and allows us to determine which platforms will bring the greatest returns for your specific business. Once that’s established, we then pinpoint our efforts to grow your presence on these prioritized platforms, helping you to build your brand, drive traffic to your website, generate B2B leads, manage customer relations, and more.
How Can We Help?
Social Media Management
As more and more consumers turn to digital platforms for their customer service needs, there is an increasing expectation for businesses to not only be available on as many digital customer service channels as possible, but to be able to handle customer enquiries quicker than ever. With these rising expectations, businesses that fail to keep up are sure to see an impact on their bottom line. As part of our social media management services, we provide clients with the tools, insights, and resources they need to stay ahead of this changing landscape and to exceed customer expectations, no matter the channel – whether it’s providing a more personalized experience and quicker response times on Facebook or developing stronger relationships with B2B clients through social selling techniques on LinkedIn.
Organic Social Media
Every social media channel comes with a unique audience, and with those audiences, unique needs. What doesn’t differ between each of these channels is the necessity to effectively and creatively bring your brand to life. While tailoring your messaging along the way to account for the audiences and objectives of each channel, our social media experts will help you craft captivating posts that enable you to tell your story online. Leveraging the most powerful social media tools on the market, our digital marketing agency also identifies the hashtags and trends that will allow you to reach your target audiences and grow your community faster.
While establishing your organic social media is a necessary and important first step in growing your business online, it is most effective when combined with paid social, which can bring new customers in as your organic channels progress people through the sales funnel. Check out our paid social media services to take your digital marketing strategy to the next level.